Optimize for revenue, not conversions.


Limiting friction in the sign-up process, like requiring a credit card on file, undoubtedly will fill the top of your funnel with more potential people. One study by Totango showed that while only 2% of visitors sign up for a free trial when a credit card is required, 10% do when it’s not. Sounds like a no-brainer. Except when you factor in quality. The same study showed as many as 70% of your...

A Rare Legendary Alice Schroeder Interview on Warren Buffett


This is probably the deepest and enlightening interview ever made about Warren Buffett.  Please pay particular attention to parts 2-4 as they will have never before discussed topics regarding Warren Buffett. It’s best for those who have read or intend to read Warren’s authorised biography , The Snowball: Warren Buffett and the Business of Life book by Alice Schroeder.   Part 1:...

Specialization is for insects


Specialization‘ is required today not because there is ‘more information’ because our educational and political systems create fragmented, narrow-minded, one-sided individuals incapable of becoming a living synthesis of human experience Most, if not all the greatest thinkers in history (example: Da Vinci, Copernicus, Zhang Heng, Avicenna, Biruni, Khwarizmi, al-Kindi, al-Haytham, etc) were...

The five stages of personal enlightenment:


The 5 stages of personal enlightenment:
1. Spectator (watches & observes)
2. Information absorber (starts to understand)
3. Thinker (starts to think deeply)
4. Creator (capable of creating content based on thinking motifs)
5. Philosopher (capable of abstract thought articulation)



“A really good book can change your life in the most positive manner. This is not something I believe I can save money on. Even when I was broke I spent a lot on books. I see it as an investment, not an expense.” “It’s really about identifying what good books are to you. Different books speak to different people.” “Even if you don’t remember all the lines or passages...

How to develop or kill any habit


Years ago, when software developer Brad Isaac was performing stand-up at open mic nights, he received his best advice ever from the already-famous comedian. Seinfeld explained his method for success: each January, he hangs a large year-at-a-glance calendar on his wall and, for every day he wrote new material, he had the exquisite pleasure that can only come from drawing a big red “X”...

On life


“It is not that we have a short time to live, but that we waste a lot of it. Life is long enough, and a sufficiently generous amount has been given to us for the highest achievements if it were all well invested. But when it is wasted in heedless luxury and spent on no good activity, we are forced at last by death’s final constraint to realize that it has passed away before we knew it was...

It’s China ( not America ) that runs the world.


Having more weaponry and invading countries is no longer a show of strength. Having half the world owing you money is. Having good relations with almost every world government is Having an indispensable role in the world economy is. Having a culture with a kickass work ethic is. Having a remarkably well-run government that is working for the best outcome for its citizens is Having over a billion...

Coffee is not currency!


It’s 2018 and people are still offering to “buy you coffee” in exchange for picking your brain (consultation). Coffee is not currency! Here is how the conversation goes, “Hi. My name is xyz and I love what you do. I have this amazing opportunity/ idea. Can I buy you coffee next week & we have a sit-down?” It always starts as a great deal until you realize you are...

Wisdom vs Intelligence


Wisdom is quiet
Intelligence is noisy
Wisdom is understanding
Intelligence is debating
Wisdom satisfies
Intelligence competes
Wisdom retreats
Intelligence storms
Wisdom is solitary
Intelligence socializes
Wisdom consumes thought
Intelligence creates it